Snoop Dogg & Tom Brady star in new Super Bowl commercial to tackle “anti-Semitism.”
Robert Kraft's Super Bowl 59 ad with Tom Brady, and Snoop Dogg is a call to action
New England Patriots owner Robert Kraft taps 7x Super Bowl winner, HOF Tom Brady, and West Coast rap legend Snoop Dogg.
Kraft, addressing racism. He is again asking America to take a hard look at itself. He is again using America's biggest game as a vehicle to do it.
In the 30-second clip, Snoop and Brady are standing facing each other, spewing out that they hate each other for a variety of ridiculous reasons, including being from different neighborhoods, looking different, needing someone to blame, talking different, acting different and more.
“Man, I hate that things are so bad, that we have to do a commercial about it,” Snoop says in the 30-second spot.
“Snoop said, ‘I’m all in… whatever you want,'” Kraft recalled, noting he met the “Gin and Juice” rapper over 30 years ago.
“I’ve known Snoop since 1994,” Kraft said. He first met the hip hop artist when the Pats drafted onetime USC star Willie McGinest, a former classmate of Snoop Dogg (then Calvin Broadus Jr.) at Long Beach Polytechnic High School.
Said Kraft, “We’ve been friends going back… he performed at some of our Super Bowl parties, he’s a real pal.”
Kraft told People that he chose the two stars in particular because “it was important to have two individuals from seemingly different walks of life to relay this campaign message,” adding, “because I think you don’t automatically think that Tom Brady and Snoop Dogg would have much in common, which is the reason they were the perfect pairing for me, for no reason to hate.”
Of asking his longtime friend Snoop to be in the commercial, Kraft recalled, “He didn’t pause, he said, ‘Brother, I’m in. I’m about preaching for love and anti-hate.'”
Kraft added that he’s “really worried about our country and the divisiveness,” noting, “What bothers me about what’s going on in America today, is that people aren’t born with hate. I think they’re born with empathy, and I believe they’re born with love. But they learn hate and they learn it because people are different than they are. And I don’t think how someone worships God, or what the color of their skin is, or the color of their hair, or what their appearance is, that people should be judged on that.”
Watch Snoop and Brady in Kraft’s Foundation to Combat Antisemitism Super Bowl ad above.
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