Travis Hunter is signing with New Orleans rap legend Young Money APAA Sports. The agency will handle his on-field representation and playing contracts.
Travis Hunter is already making moves ahead of his NFL career
Travis Hunter signs with Lil Wayne’s Young Money Sports agency ahead of the NFL Draft.
On Sunday (December 29), Front Office Sports announced that Hunter would sign with hip-hop legend Lil Wayne's agency, Young Money APAA Sports, for his on-field representation in the NFL. Rumsey added that Young Money beat out major sports agencies such as WME, CAA, Klutch Sports Group, and Athletes First, all of whom reportedly made pitches to Hunter near the end of the 2024 season.
Travis Hunter, the agent who also represents the No. 1 player in the B/R NFL Scouting Department's 2025 draft big board, is now one of the highest-profile athlete clients represented by Young Money, which also represents new Duke quarterback Darian Mensah and new Colorado defensive end Jehiem Oatis, the latter of whom transferred from Alabama. The agency also has divisions across the NFL, NBA, soccer, and college sports.
In addition to Travis Hunter's signee to Young Money APAA Sports, Front Office Sports also details that Young Money beat out several other agencies to sign Hunter—including WME, CAA, Klutch Sports Group, and Athletes First.
While Young Money is set to handle all of Hunter's on-field representation, he will reportedly remain with SMAC Entertainment for his off-field representation—the same agency that helped him secure NIL deals during his time at Colorado, and most recently a brand deal with Adidas. SMAC also represents Buffaloes head coach Deion Sanders and his son Shedeur.
Recently, During his Heisman acceptance speech after winning the 2024 Heisman Trophy earlier this month, Hunter gave a shoutout to Lil Wayne, which probably was an early indication that he was leaning toward joining Young Money. Young Money APAA Sports co-founder and CEO Adie von Gontard also posted two photos via Instagram with Hunter and the Heisman Trophy after the presentation ceremony in New York City.
Both Hunter and his teammate Shedeur Sanders are widely considered to be among the top prospects entering the 2025 NFL draft.
Travis Hunter’s decision to sign with Lil Wayne’s Young Money APAA Sports shows his growing influence and strategic career moves ahead of the NFL draft. Similarly, ghostwriters for hire help high-profile individuals and agencies craft compelling narratives, whether for press releases, speeches, or marketing materials.