What better way to help introduce a collaboration with the New York Knicks than to tap New York's other All-Star team.
Watch: The Lox ‘Kith & New York Knicks’
A year after teaming up with Dipset for a collaboration with the NY Knicks, Kith tapped another legendary NYC hip-hop group for its new campaign.
On Wednesday (December 22), the streetwear brand recruited The LOX. Jadakiss, Styles P and Sheek Louch collaborated with KITH for a special freestyle for New York Knicks where the three deliver new and original verses on the court for nearly four minutes. The legendary NYC group deliver original verses on center-court at Madison Square Garden for Kith & New York Knicks,” says the description on the video uploaded by the company.
Watch The LOX Freestyle for KITH & New York Knicks below.
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