The Hip-hop icon and entrepreneur Snoop Dogg has launched a new cannabis shop in Amsterdam as the destination of his latest S.W.E.D. cannabis dispensary.
The Doggfather opens Cannabis store ‘S.W.E.D.’ in European City
Snoop Dogg has chosen Amsterdam for his latest cannabis-related business venture internationally, with the opening of his first coffee shop in Amsterdam.
On Thursday (Aug. 15.) Snoop took to his official Instagram account and the profile for his brand, S.W.E.D. (an acronym for Smoke Weed Every Day), captures moments from what looks like the grand opening of the event.
According to PR Newswire, Amsterdam location will bring “Snoop’s signature style and passion for cannabis culture” to a city known for its weed cafes as much as its canals.
Visitors — whether locals or tourists — can expect a “premium” cannabis experience. The two-floor shop will offer Snoop’s picks of exclusive strains, artisanal edibles, and cannabis accessories. The retail area, the ground floor, is decked out with graffiti art and all things Snoop. The lower level is a lounge ideal for smoke sessions and vibing out. The latter reportedly includes “a special section dedicated to hosting exclusive product launches.”
“Amsterdam has always embraced cannabis, and so have I,” Snoop added in the press release. “It’s only right that I bring S.W.E.D. global to this iconic city that understands the joy of great cannabis and a good time.”
Snoop does not appear in the clip, his son and business partner Cordell Broadus was on hand and proclaims the venue, “the first Snoop Dogg coffee shop in the Netherlands,” indicating it may not be the last.
In addition to a variety of cannabis products, the S.W.E.D. Coffee Shop features a variety of memorabilia from the West Coast veteran’s career, along with quotes from his discography, including, “It ain’t no fun if the homies can’t have none.”
Snoop’s new coffeeshop is at Marnixstraat 333, 1016 TC Amsterdam. It opened on August 1.
Last month, Snoop Dogg paid during the opening of the first S.W.E.D. dispensary in his hometown of Los Angeles.
Located near the Los Angeles International Airport, the store, S.W.E.D., is an acronym of a signature phrase, Smoke Weed Every Day, and a reference to the final line in Dr. Dre‘s record, “The Next Episode,” sung by the late Nate Dogg.
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