Kendrick Lamar’s Super Bowl LIX halftime show becomes the most-watched in history and, along with it, surpasses Drake in monthly Spotify listeners after beef.
Kendrick Lamar now holds the record for most monthly listeners for a hip-hop artist in Spotify history, surpassing Drake
The Super Bowl LIX halftime show starring Kendrick Lamar broke a viewership record. Roc Nation reported 133.5 million viewers tuned in for the performance.
On Tuesday (Feb. 11.), According to Roc Nation, Kendrick Lamar's Super Bowl Halftime Show has broken the record, reaching 133.5 million viewers, making it the most-watched halftime performance in history.
According to Spotify, the reception to his performance led directly to an exponential rise in his streams across the board.
Per the numbers, Not Like Us enjoyed a 430% spike in streams on Spotify after his iconic performance in New Orleans. The nine other songs he performed reached into the double digits as well for a collective 175% total gain, according to data provided by the streaming service. Interestingly SZA who was a guest feature saw her streams as a whole increase by a whopping 80% on Spotify in the United States in response to the halftime show performance.
The viewing audience took to DSPs to do a deep dive into the artists’ respective work as soon as their set had concluded.