Kendrick Lamar named brand ambassador for Chanel

Kendrick Lamar has signed with Chanel as brand ambassador.

The French luxury house also taps Kendrick as their face of its eyewear division

Kendrick Lamar is now a brand ambassador for Chanel and will appear in a new eyewear campaign that's rolling out April 22nd.

According to reports, Kendrick Lamar has been named the newest Chanel ambassador, after launching his and SZA’s Grand National Tour at the U.S. Bank Stadium in Minneapolis. The GNX artist is set to star in a new eyewear campaign for the French luxury house, as the Business of Fashion first reported on Monday (April 21). The Karim Sadli-photographed campaign is expected to debut this week.

In a statement included in Monday’s coverage, the Compton rapper is quoted as highlighting Chanel’s “timeless legacy” as key to his ambassadorship. Fans will note that Lamar is no stranger to Chanel, as he and Dave Free were previously enlisted for the label’s Margaret Qualley-starring “The Button” short film in January of last year.

“Through the ‘Chanel & moi’ program, we developed various services for this category, in order to offer a perfect fit and the best experience to our clients.”

While little is known about the campaign, it is believed to have been shot by acclaimed photographer Karim Sadli.

Kendrick also joins the likes of actor Timothée Chalamet and K-Pop star G-Dragon as male ambassadors for the historic fashion brand.