Kendrick Lamar celebrates his hometown and takes pointed jabs at Drake in new visual.
K. Dot's "Not Like Us" Video: Lots of Drake Trolling
Kendrick Lamar is celebrating the Fourth of July by dropping the anticipated music video for his Drake diss track turned-national anthem, “Not Like Us.”
The video is stock full of cameos, including one from Tommy the Clown, who also made an appearance at his recent Pop Out concert in Inglewood. The Compton rapper also uses the visual to celebrate his hometown, dancing with producer DJ Mustard (who is not-so-coincidentally wearing a Toronto Blue Jays cap) and a gathering of fans at locations like City Hall and Tam’s Burgers. Even Lamar’s fiancé, Whitney Alford, and their two kids appear in the video.
The “Not Like Us” music video features several references to Drake and his OVO label and shows Lamar celebrating with West Coast hip-hop luminaries. The video is heavy on owl imagery, with Lamar whacking an owl-shaped piñata, while a disclaimer flashes across the screen reading, “no OVHoes were harmed during the making of this video.” Later, Lamar stands with a live owl perched on his arm, and the final shot is of an owl in a cage.
The video was reportedly shot just days after the rapper’s Juneteenth show, during which he played “Not Like Us” five times. “Y’all ain’t gonna let nobody disrespect the West Coast, huh?” Lamar asked the crowd before running through the track again and again, with each performance of the song growing in fervor.
Directed by the Lamar and Dave Free, the video features several cameos from prominent West Coast figures, including “Not Like Us” producer Mustard, who is also wearing a Toronto Blue Jays cap in one of the more obvious jabs at Drake. Also featured are Tommy the Clown, Compton-born NBA star (and former Toronto Raptors player) DeMar DeRozan, who is name-dropped in the song.
The “Not Like Us” music video follows Kendrick’s Pop Out concert that took place on Juneteenth in Inglewood, California.
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