The Queens, NY rapper turned television mogul has announced the launch of his own TV channel in partnership with Lionsgate.
50 Cent teams up with Lionsgate to Launch Ad-Supported Channel
Lionsgate Inks Deal With 50 Cent to Launch FAST Channel - free ad-supported 50t’s Action offering will feature premium content from the studio’s library like the original ‘Power’ series.
According to The Hollywood Reporter, the powerhouse company has inked a deal with television producer, Curtis “50 Cent” Jackson to launch 50 Cent Action, which will offer free ad-supported access to a range of action-oriented content from the Lionsgate library. The 50 Cent-produced Power series, The Expendables, The Hitman's Bodyguard, and Rambo will be among the types of content offered on 50 Cent Action. It will also feature various movies in which Fif starred.
“50 Cent’s movies and television series are synonymous with non-stop action, and we’re thrilled to extend our longstanding partnership into the FAST [free ad-supported streaming] space,” Lionsgate president of worldwide television distribution Jim Packer said in a statement on Thursday (1 August).
“This channel will bring diverse, action-packed content to audiences everywhere, reflecting my passion for storytelling and providing a platform for fresh, dynamic voices,” added 50 Cent. "I look forward to working closely with all the FAST platforms to make this a successful channel.”
50 Cent revealed additional information: “This channel will bring diverse, action-packed content to audiences everywhere, reflecting my passion for storytelling and providing a platform for fresh, dynamic voices. I look forward to working closely with all the FAST platforms to make this a successful channel.”
“Excited to officially announce my brand new Live TV FAST Channel created in partnership with Lionsgate, 50 CENT ACTION — Get ready for non-stop action, exclusive content, and your favorite movies and shows all for FREE! Sign up now to stay in the loop and get the latest updates. You won’t wanna miss this!”
Alongside a picture of the channel’s logo, 50 Cent added: “Shh don’t tell nobody I’m working, it’s time to turn it up a notch 50centAction all platforms coming soon!”
In 50’s recent cover story with The Hollywood Reporter, he added that 50 Cent Action will boast a "huge library" of action movies.
"There’s going to be new content in there, but I got access to a huge library of action films. It’s got to be premium. I don’t want to see me like I see my people on Tubi," he shared. "I’ll make sure the quality of everything is there. The platform has to be able to fit my original material. So you’ll see the Power series—those universes will be there. BMF now has spinoff shows coming. Give me one year and I’ll be ranked the highest FAST channel."
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